About

Growing Brands Through Purposeful Strategy

A Bit about Me.

Throughout my career, I’ve had the great pleasure of working with a wide range of notable organizations, partnering with C-Suite management to develop powerful marketing communications strategies designed to grow brands and businesses as well as inform, educate and engage employees.

Versatile.

With an eye toward ROI, I have developed and implemented creative marketing communications for leading clients such as: Scholastic, Sesame Workshop, PBS KIDS, Northwell Health, PBS Learning Media, Mount Sinai Hospital, Raritan Valley Community College, Kean University and Pinna. 

Previously, I worked at top-notched companies such as Scholastic and Nickelodeon in marketing communications roles that involved the launches of new programming, products and corporate social responsibility campaigns. In those roles, I spearheaded steering committees across the organizations to plan and operationalize marketing strategies utilizing a myriad of tactics including, content marketing, events, community outreach, advertising, social media and public relations.

Nimble.

As an experienced consultant, I quickly assess client needs and move the needle to offer impact. The needs vary from one organization to the next, so I am adept at seamlessly pivoting accordingly.

Purposeful.

I believe in growing your audience through meaningful messaging that is delivered via strategically targeting marketing channels designed to engage, inform and convert. With a watchful eye, metrics are evaluated and efforts are calibrated.